Company to Offer Mattress and Sleep Products to Growing Chinese Middle Class Market
GARDEN CITY, New York, Jan. 9, 2018 /PRNewswire/ — RV Winkle LLC, (RVW) owner of the BioPosture brand, a United States manufacturer of mattresses and pillows marketed exclusively through the US healthcare community, announced today an agreement with US China Partners to market and sell its products in Asia. To lead this effort, the company has named Savio S. Chan, CEO of US China Partners, who will also serve as the company’s Chairman of Asia operations.
“The new, health-conscious middle class of China is demanding quality American products they can trust. Rising incomes combined with urbanization of moving 100 million workers into the cities by 2020 are driving this trend,” said Savio Chan, the respected expert and author of “China’s Super Consumer,” which outlines the growth and dominance of China’s 300 million-plus middle class population. “BioPosture will use the ‘New Retail’ model, pioneered by Alibaba Group, which combines online e-commerce along with offline distributors, to market and distribute BioPosture mattresses. This approach will allow over 730 million Chinese Internet users to shop our American-made sleeping products online by using mobile payment.”
All BioPosture products feature Celliant® technology and have recently been determined by the FDA to be “Medical Devices” and “General Wellness Products” as defined in Section 201(h) of the Federal Food, Drug and Cosmetics Act.
BioPosture’s infrared technology has been clinically-validated to temporarily promote increased local blood flow, resulting in greater oxygen delivery at the cellular level that promotes faster recovery and more restful sleep.
BioPosture, is the exclusive brand of licensee US healthcare professionals. Each BioPosture mattress is built on order then compressed for environmentally-sensitive shipment direct to each purchaser. Importantly, with a Letter of Medical Necessity from a licensed health care professional, BioPosture Mattresses can be made without the mandated chemical fire retardant. For more information, please visit www.bioposture.com or call Irwin Pearl at (888) 642-4800.
About US China Partners
US China Partners Inc., a privately held business development firm specializing in Market Entry, Joint Ventures, and M&A. US China Partner’s experienced cross-Pacific team provides a valuable reservoir of exceptional corporate operations experience and know-how, capital market and venture capital experience as well as breadth and depth of technology knowledge. For more information about US China Partners, visit www.uschinapartners.com.