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The Back-Story

We have always loved solving difficult problems. So when the choice came between retirement or starting up a business, we and our spouses both agreed that the latter was the best option. We packed up our combined experience in marketing and the mattress industry and went looking for just such a problem to solve.

We found ourselves at a meeting of chiropractors in Boca Raton, Florida. We spent the day observing and asking questions of these experts, and the first thing that struck us was how often patients asked medical professionals what mattress they should buy. These chiropractors received this question multiple times a week and they were frustrated that they had no specific answer. Doctors who are responsible for maintaining proper spinal alignment should absolutely have a great mattress option to recommend to their patients.

So, we set to work developing a different kind of mattress: a mattress designed by, and for, the healthcare community. This mattress had to be comfortable while still offering optimal spinal support. It needed to provide additional health benefits like increasing circulation to promote more blood flow and cellular oxygenation to support faster recovery. And most importantly, since it would be sold exclusively through the healthcare community, it had to be made without the chemical flame retardants that so many health conscious families are concerned about.

This was the birth of BioPosture: the doctor-recommended brand. We identified a manufacturing partner who would build and fulfill our products and developed a plan to only market our brand to consumers through the healthcare community by qualifying as an FDA Determined Medical Device.

Finally, doctors and healthcare providers will have an answer to the common question that started it all: "Doc, what should I be sleeping on?"

To the Healthiest Sleep of Your Life,

Irwin & Tom